Product Line Manager

About the role

To drive the growth and profitability of the product line by developing market strategies, leading new product development, and managing the full product lifecycle from concept to commercialization. The role ensures alignment between market needs, R&D initiatives, and business objectives to strengthen competitiveness and support sustainable revenue growth.

Key responsibilities

• Define sales, revenue and profit goals for the product line

• Secure approval for financial and operational targets and drive execution as the product owner

• Analyze consumer electronics market trends, customer needs, and competitor activities

• Identify growth opportunities and develop competitive positioning strategies

• Deliver regular business and competitor intelligence reports to leadership

• Drive business development with value propositions, demos, and sales tools

• Provide sales and marketing teams with product launch materials and technical input

• Own the product line vision, strategy, and roadmap aligned with industry and customer trends

• Translate market insights into clear R&D directions and technology initiatives

• Partner with R&D and Operations to ensure timely, competitive product launches

About you

• Bachelor's degree or above in engineering, physics, optics, electronics or related field

• 3–7 years of experience in product or manufacturing engineering, preferably in automotive or consumer electronics industries

• Hands-on experience supporting engineering builds and production at a manufacturing site

• Strong understanding of manufacturing processes, yield management, and shop-floor execution

• Proven ability to work cross-functionally in a factory environment

• Risk management ability to identify specific risks and escalate to the leadership team, and ability to organize cross-functional teams to mitigate risks