
Marketing Strategist - Service Line
Texas Children's HospitalRole Description & Requirements
The Marketing Strategist - Service Line serves as the strategic marketing lead for assigned service lines, partnering closely with administrative and physician leaders to develop and execute integrated, omni‑channel marketing plans that drive growth and revenue. This role is responsible for creating, implementing, and measuring annual marketing strategies aligned to business objectives, with a strong emphasis on digital channels including SEO/SEM, social media, website optimization, and performance reporting. The strategist provides strategic direction and fresh thinking, leads marketing initiatives from concept through execution, and collaborates with creative and cross‑functional teams to ensure all campaigns and digital touchpoints are current, cohesive, and effective.
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