Graduate Assistant - Digital Marketing Assistant FY27

Seeking an innovative and proactive Graduate Assistant to enhance our digital marketing and advertising efforts across multiple platforms. In this role, you will focus on creating and managing video content as well as supporting broader digital marketing campaigns. This includes executing and optimizing digital advertising campaigns on platforms such as Meta Ads, developing targeted content strategies, and driving engagement through effective audience interaction. The ideal candidate is passionate about digital marketing, adept in video storytelling, and eager to leverage the latest technologies and trends to achieve outstanding marketing results.

Digital Marketing Campaigns: Assist in the planning and execution of digital marketing campaigns that leverage video content to drive engagement and meet strategic objectives. Participate in brainstorming sessions and contribute creative ideas.

Digital Advertising Support: Assist in managing and optimizing digital advertising campaigns on Meta Ads. This includes updating ad copy, refining audience targeting, and enhancing creative elements to improve campaign performance and ROI.

Video Content Creation: Develop and produce engaging video content tailored for various social media platforms, including but not limited to Instagram, Facebook, and YouTube. This includes conceptualizing ideas, filming, and post-production editing.

Social Media Support: Collaborate with the digital marketing team to schedule and optimize the distribution of video content across social media channels. Monitor engagement and analytics to gauge content performance and suggest improvements.

Research and Trends: Stay up-to-date with the latest trends in video content and social media marketing to propose innovative ideas that can elevate our brand's digital presence.