Startup Content Marketing Manager
OpenAIRole Description & Requirements
About the Team
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of AI. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences.
We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels.
Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
About the Role
We’re looking for a Startup Content Marketing Manager who loves technology and wants to work closely with the founders building new products and companies with OpenAI.
At OpenAI, you’ll work inside the company building the models and directly with founders turning those capabilities into new products and companies. You’ll try what they’re building and dig into the ideas, technical choices, and lessons behind their work. You’ll turn those discoveries into founder stories, practical guides, demos, and campaigns that help other builders see what’s possible and imagine what they could create next.
This is a high-agency, hands-on individual-contributor role. You’ll own campaigns from the first founder conversation through publication and results. You’ll work with startup customers, ecosystem partners, and colleagues across OpenAI, with room to follow a promising idea, try an unexpected format, and make something founders genuinely want to read, watch, and share.
In this role, you will:
Build relationships with founders and technical teams, get hands-on with their products, and uncover stories and practical lessons other builders can apply to their own work.
Own defined startup content campaigns from the first idea and creative brief through production, distribution, and measurement.
Support co-marketing programs with startup customers and ecosystem partners, helping turn their work into stories that are valuable to both the featured company and the wider founder community.
Write, create, and coordinate founder profiles, customer stories, practical guides, demos, and other content across social, email, events, partner channels, and founder communities.
Partner with field and events teams to capture compelling ideas, conversations, and product moments, then turn them into content that reaches well beyond the room.
Work with startup GTM, customer marketing, product marketing, social, and communications to make each story accurate, distinctive, and useful to its intended audience.
Build clear briefs, editorial calendars, and repeatable workflows that help good ideas move quickly from discovery to publication.
Define success, track performance, and use audience feedback and data to improve the stories, formats, and channels you pursue next.
You might thrive in this role if you:
Have 4+ years of experience in B2B, content, customer, or integrated marketing.
Have worked with startup, founder, builder, or developer audiences and understand what earns their attention and trust.
Can point to content campaigns or co-marketing programs you helped bring to life, explain your contribution, and show what you learned from the results.
Take ownership of a defined project, make sound decisions with incomplete information, and keep work moving through ambiguity.
Proactively identify and resolve blockers, flag risks early, and know when to ask for a decision, more context, or cross-functional support.
Build strong relationships with founders, customers, and colleagues, and can bring people with different priorities together around a clear plan.
Love the craft of storytelling. You ask good questions, notice the revealing detail, and can explain a technical idea clearly without losing what makes it interesting or accurate.
Are deeply curious about technology and AI. You enjoy trying new products, understanding how they work, and talking with the people building them.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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