Senior Marketing Systems and Automation Manager
CloudflareRole Description & Requirements
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: San Francisco, Austin, OR NYC
About the role
Cloudflare's Digital Marketing team is building a unified, signal-driven demand engine. It recognizes accounts at the web edge, acts on real-time intent, and turns anonymous traffic into high-velocity pipeline. That engine is only as strong as the systems underneath it, and those systems need an owner.
We're hiring a Senior Marketing Systems and Automation Manager to be that owner. The heart of this role is running and governing marketing operations as they exist today: the intake queue, campaign operations, and lead flow that keeps demand generation moving, while steadily replacing the manual parts with automation. You have to understand the operation deeply, because you will both run it and decide what to automate. The systems architecture underneath is a real and important part of the job, and you will own and shape it in partnership with Engineering and Digital Marketing leaders, but your day-to-day is operating, governing, and automating the engine.
The through-line is an idea we care about a great deal. We want automation that creates global consistency without gates. Picture one standard way of working that every team can trust, with enough flexibility built in that a team in another region, or a specialist with a particular use case, can apply it to their own needs without breaking the standard. Getting that balance right is the heart of this job.
You'll turn a stack that runs today as a manual service function into an orchestrated engine, with Cloudflare's internal orchestration platform (Cloudflare OS) as the central system. You'll report directly to the Senior Director of Digital Marketing and lead a distributed contractor bench that spans architecture, development, and execution. You'll also be the senior counterpart to our BizApps, IT, Engineering, and Business Intelligence partners, and the single point of accountability for how marketing's systems are run, integrated, automated, and governed.
The person we're looking for respects the old world and is energized to build the new one. If you can run the operation that exists while designing the automation that replaces its manual parts, we want to talk to you.
What you'll do
Run the marketing operations engine
- Own the day-to-day operation that keeps demand generation moving: the intake queue, campaign operations, lead flow, and provisioning.
- Direct a distributed contractor bench spanning lifecycle architecture, development, and execution, setting priorities, scope, and the quality bar.
- Keep the lights on with rigor while you steadily automate the parts that don't need a human, so nothing degrades during the transition.
Own governance and the systems standard
- Own data governance and the standards that keep the stack coherent globally: taxonomy, naming, integration patterns, and access.
- Own the lead scoring, lifecycle, and attribution model as a documented, version-controlled source of truth that operates as shared context for the company.
- Define and govern logic change controls, including who, how, and with what review.
- Create a transparent, auditable model that is portable to skills and shared context in Cloudflare OS.
Identify and drive agentic automation
- Make Cloudflare OS the orchestration hub for marketing operations, turning intake, provisioning, data hygiene, consent, and reporting from manual human queues into automated, governed workflows.
- Decide what should be automated and what genuinely needs a human, then scope, prioritize, and drive the build.
- Design automation that delivers global consistency without gates, so every team works from the same standard that adapts to local needs.
- Move the operation to be system-based, measuring the reduction in manual effort, without losing the operational discipline that keeps demand flowing today.
Shape the systems architecture
- Partner with Engineering and Digital Marketing leads on the data-layer schema and identity resolution, so real-time data resolves into a single account view.
- Set the architectural direction for the MarTech ecosystem and the unified data layer that connects it, so the automation and governance you own rest on a coherent foundation.
- Support the renew, replace, and sunset decisions across the tool portfolio each budget cycle, aligned to the digital engine roadmap.
Partner cross-functionally
- Serve as marketing's senior systems partner to BizApps, IT, Engineering, and Business Intelligence.
- Own MarTech budget stewardship in partnership with Finance and Procurement.
- Partner closely with Paid Media, Growth, Web, and AEO/SEO so the systems serve the whole digital marketing engine.
First-year outcomes
- The existing operation runs smoothly under your ownership, with no degradation in lead flow or campaign delivery during the transition.
- A documented, single source of truth for custom models, with change control in place.
- Measurable reduction in manual operational work through Cloudflare OS-driven automation of intake, provisioning, and reporting.
- A rationalized tool portfolio with clear renew, replace, and sunset decisions.
- A data-layer schema aligned with Engineering that the automation rests on.
- Successful implementation of digital engine personalization, grounded in MarTech stack design.
Skills, knowledge, and experience
- 8+ years hands-on experience running marketing operations day to day, including intake, campaign operations, lead flow, and provisioning, because you cannot automate well what you do not understand deeply.
- A proven track record identifying, scoping, and driving automation and orchestration that measurably reduced manual operational work.
- Strong command of data governance, change control, and lead lifecycle, scoring, and multi-touch attribution as governed, documented systems.
- Significant experience operating marketing technology stacks in a B2B environment, ideally at enterprise scale and complexity.
- Deep, hands-on expertise with marketing automation and CRM platforms (e.g., Marketo and Salesforce) and their integration architecture.
- A track record of building standardized systems that still flex for regional or team-specific needs, balancing consistency against local control.
- Experience owning identity resolution and a unified data layer across marketing and engineering systems, in partnership with technical teams.
- Fluency working with technical partners in Engineering, IT, BI, and Procurement as a peer, translating between marketing needs and systems design.
- Vendor and budget management experience, including tool rationalization.
- Experience leading teams or directing contractors and vendors to a quality and delivery standard.
- A systems-thinking mindset. You see the whole engine, not just individual tools, and you default to automating the repeatable.
Bonus points
- Experience with server-side tracking and edge technologies (e.g., Zaraz), CDPs, and consent and privacy frameworks (e.g., GDPR, CCPA).
- Familiarity with ABM platforms (e.g., Demandbase) and intent-data ecosystems.
- Exposure to signal-driven, cookieless, and real-time personalization architectures.
- Experience standing up internal automation platforms or replacing SaaS tools with internal builds.
Why this role matters
Most marketing-operations roles ask you to keep the lights on. This one asks you to keep them on and rewire the building while you do it. You'll run and govern the operation that powers demand today and drive the automation that will run it tomorrow. You'll own the systems foundation that everything else in Digital Marketing depends on, and you'll have the mandate, the executive sponsorship, and the automation platform to do it right.
Compensation
Compensation may be adjusted depending on work location.
- For Bay Area based hires: Estimated annual salary of $134,000 - $184,000
- For NYC based hires: Estimated annual salary of $126,000 - $176,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
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