Marketing Strategy and Operations Lead
CloudflareRole Description & Requirements
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: San Francisco, CA, Austin, TX or NYC
About the role
What you'll do
As the Marketing Strategy and Operations Lead, you will be the strategic right hand to the Chief Marketing Officer and a senior operator for the entire marketing organization. You will design and own the operating system that allows a global marketing function to move with speed, alignment, and accountability — setting the strategic agenda, running the planning and decision-making cadence, and acting as a trusted partner to the CMO and Marketing leadership. This is a highly strategic role for someone who can own ambiguous, high-impact problems end to end: framing the strategy, building the plan, aligning stakeholders, and driving execution to closure.
In addition, you will own the annual and quarterly planning process, OKR discipline, and the weekly business reviews that run the organization. Partnering closely with Finance, you will own budget and headcount planning for marketing — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership. Working with Revenue Operations, Sales, Product, and Strategy, you will drive continuous GTM and system alignment. And as marketing navigates significant operating change — including the transition to AI-enabled ways of working — you will lead the organization through that change, helping teams evolve how work gets done while protecting what makes the brand and the function exceptional.
Responsibilities
- Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems..
- Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
- Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
- Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams.
- Own marketing budget and headcount planning in partnership with Finance/FP&A — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership.
- Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates and unlocking new levels of creativity, leverage, and speed.Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets.
- Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance, ensuring GTM and system alignment.
- Define the metrics, reporting cadences, and leadership narratives that show how marketing is progressing against business goals.
Skills / Experience
- 10+ years of experience in strategy, engineering, chief of staff, management consulting, or marketing/GTM operations roles, ideally within a scaled or high-growth B2B Enterprise SaaS environment.
- An AI-native operator, fluent in applying modern AI tools to operating workflows to create leverage.Ability to lead organizational change specifically for AI, helping teams shift from "doing tasks" to "directing the meaning" of AI-generated work. In depth knowledge of how Agents work and building AI Orchestration across an organization.
- Deep understanding of B2B marketing and GTM motions, including demand generation, campaigns, field and events, lifecycle programs, and pipeline-oriented measurement.
- Strong financial acumen and ownership of budgets, forecasts, headcount planning, and investment tradeoffs.
- Exceptionally strong, full-stack program management skills — able to dig into the details yet roll everything up to a clear team and executive level.
- Demonstrated ability to lead organizational and operating change, including guiding teams through transformation and the adoption of new, AI-enabled ways of working.
- A "first principles" thinker, able to break a complex process into its parts to determine what to change, what to automate, and what must remain human. Can connect the dots across functions and processes in terms of broader business implications.
- Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.
Compensation
Compensation may be adjusted depending on work location.
- For Bay Area based hires: Estimated annual salary of $174,000-240,000
- For NYC based hires: Estimated annual salary of $166,000-228,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
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