Integrated Marketing Manager, Developers
OpenAIRole Description & Requirements
About the Team
The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments.
About the Role
Developers and founders are building some of the most interesting things happening in AI. They’re starting companies, creating new products, and changing how people work.
We’re looking for an integrated marketing manager who understands this audience and can shape how OpenAI shows up for developers, founders, startups, and engineering teams. That includes supporting campaigns around new products, creating meaningful developer experiences, and finding compelling ways to highlight the people and companies building with our technology.
You’ll partner across Product, Product Marketing, Developer Relations, Research, Brand, and Creative, along with external agencies and partners, to develop strategies and bring strong ideas to market. The right person understands technology, has good creative judgment, and knows how to turn audience insight into work that feels useful, credible, and worth paying attention to.
This is a hybrid role based in San Francisco, with three days a week in the office.
In this role, you will:
Support marketing strategies for developers, founders, startups, and engineering teams building with OpenAI, based on how technical audiences discover tools, evaluate them, and decide what to use.
Partner with creative, media, and production agencies to develop briefs, evaluate concepts, improve the work, and bring campaigns to market.
Establish agency relationships, campaign budgets, media planning, and paid media investments.
Manage integrated campaigns across product launches, developer events, startup initiatives, community programs, and other opportunities to reach builders.
Help shape campaign positioning, creative concepts, storytelling, and channel strategy. Bring your own judgment to the work and push for ideas that will actually resonate with developers.
Identify compelling developers, founders, and companies building with OpenAI and find thoughtful ways to tell their stories.
Measure what’s working across awareness, engagement, consideration, product adoption, and relevant business outcomes, then use those insights to improve future campaigns.
You might thrive in this role if you:
Have ~ 10+ years of experience in developer marketing, integrated brand marketing, creative or media agencies, product marketing, and/or a related technology marketing role. We care more about the scope, quality, and complexity of your work than an exact number of years.
Love technology, follow what developers and founders are building, and actively explore new AI products and tools. You are curious about APIs, models, developer tools, and technical products, and can ask informed questions without oversimplifying.
Can earn credibility with engineers, product leaders, developer relations teams, and technical marketers, while also translating technical ideas into campaigns that broader founder, startups, and business audiences can understand.
Bring strong brand, media, visual, and creative judgment; have experience selecting and managing agencies, shaping campaign briefs, and delivering distinctive integrated work.
Combine analytical thinking, hands-on execution, strong relationships, and original ideas that make the work better for the people around you. You are high-agency, comfortable with ambiguity, able to push back constructively, and trusted as a strategic partner rather than only an execution owner.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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