Creative Director, Growth
OpenAIRole Description & Requirements
About the Team
OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.
This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.
About the Role
We're looking for an experienced Creative Director to join our Growth creative team and drive creative excellence across OpenAI's global growth efforts.
This is a generalist creative role for someone who is equally comfortable shaping strategy, developing concepts, directing agencies, and refining execution. You'll work across B2B and B2C initiatives spanning paid media, social, lifecycle, launches, and emerging opportunities—translating business goals and audience insights into work that is distinctive, effective, and culturally relevant.
You'll partner closely with Growth Marketing, Brand, Product Marketing, Production, and external agencies to raise the quality of our creative output while maintaining the speed and agility required of a high-performing growth organization.
The ideal candidate is a multidisciplinary creative thinker who can move seamlessly between big-picture vision and hands-on problem solving. You understand how to build systems without sacrificing originality, use data without losing intuition, and guide teams toward stronger work through clarity, taste, and collaboration.
This role is based in New York with periodic travel to other OpenAI offices.
In this role, you will
Lead creative direction across growth initiatives by establishing a high bar for storytelling, design, writing, relevance and quality across all outputs.
Translate business objectives, audience insights, and performance learnings into clear creative direction and breakthrough ideas.
Develop concepts and narratives that can scale globally while remaining relevant to local audiences and cultural contexts.
Partner closely with Growth Marketing to shape briefs, identify opportunities, and define creative approaches that balance experimentation with brand integrity.
Steer external agencies by setting direction, providing feedback, and ensuring work meets OpenAI's standards for craft, effectiveness, and originality.
Help evolve creative processes, frameworks, and systems that enable teams to move faster without compromising quality.
Identify patterns in testing, audience behavior, and campaign performance to inform future creative decisions and experimentation.
Collaborate closely with designers, writers, motion teams, producers, and strategists to bring integrated ideas to life.
Balance long-term thinking with rapid execution, knowing when a project calls for ambitious creative exploration and when it requires pragmatic decision-making.
Navigate ambiguity with confidence and act as a trusted creative partner to cross-functional stakeholders.
You might thrive in this role if you
Have 10+ years of experience in creative roles, including experience leading multidisciplinary work across social, growth and/or integrated marketing.
Are a true creative generalist who can think strategically while maintaining strong instincts for execution and craft.
Bring demonstrated expertise in social-first creative, with a deep understanding of how ideas translate across platforms, audiences, and evolving behaviors. You know what makes work resonate in-feed and how to balance native platform instincts with brand objectives.
Have a portfolio demonstrating exceptional creative judgment and leadership across a variety of channels and formats.
Are comfortable using data, testing, and audience insights to sharpen creative thinking without becoming constrained by them.
Have experience working with and directing agencies, and know how to get the best out of external partners.
Thrive in fast-moving environments and don't see speed as a trade-off for quality.
Are energized by the opportunity to shape how transformative technology is understood and adopted around the world.
Nice to Have
Experience working across both B2B and consumer audiences.
Experience building creative for global markets and navigating localization at scale.
Familiarity with AI-enabled creative workflows and emerging creative tools.
Experience directing film, photography, creator, or production partners.
A passion for mentoring and developing creative talent
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.